You’ve decided that you want to create a video and now you have to sit down and put together the all-important brief. Our film production office in Newcastle will work closely with you to help you to come up with the best brief for your needs and project.

Ask yourself the following questions when putting together your brief:

1. WHY DO YOU WANT A VIDEO?

Ask yourself why you want to create a video and what it is you would like to communicate. What are the messages that you want in the video? This is a crucial question and your answer will help the video production team to give you exactly what you want.

2. WHO IS YOUR AUDIENCE?

Who is going to watch this video? Is it potential customers? Stakeholders? Employees? Knowing your audience is key when it comes to tailoring your message.

3. WHAT IS YOUR MESSAGE?

Try not to overcomplicate your message or cram in too much information. Video testimonials always help to improve the image of your company and let it be more like a story so it will attract your audience.

4. WHAT IS THE PERSONALITY OF YOUR BRAND?

Take a minute to think about the current personality of your brand or organisation. Would you like to keep the image of your brand or do you think it’s time for a change? A corporate video is possibly the best way to show the personality of the business and the people that work in that business.

5. WHAT STYLE(S) DO YOU LIKE?

When it comes to style, think about the music, voice over and different shots. Our experienced crew at Newcastle office is here to help you and as a video production company we are here to help you with your needs but it will make the editing process a lot easier if you already have a style in mind.

6. WHERE WILL YOUR VIDEO BE SEEN?

Last but not least, when and where do you want the video? Is it for a meeting? Or it will simply be featured on the website?

These six simple questions will help you to think why you need a video and also why you should ask a video production company to help you with these questions.