We were engaged recently by Newcastle University to create a film to help raise their profile to prospective international undergraduate (UG) and postgraduate (PG) audiences. The brief was to improve the representation of Newcastle University to those audiences who are unfamiliar with Newcastle/the UK and aim to show ‘real life’ examples of what students can expect their study experience at Newcastle to look like, along with other key messaging important to international audiences. The myth-busting style video features current students to effectively tell stories about their experiences in Newcastle both as a University and a city as they answer the question “What surprised you about studying in Newcastle/the UK?” This video is one of a series that tackles various themes, including; culture, advice for parents, why Newcastle, applying, affordability, careers, accommodation, health and wellbeing, along with general considerations.