Today, the majority of businesses have an online presence providing users with information and services. But how can you tell if your website is working for your business in the way that you intend? In order to understand and fully assess the performance of your website, you need to track activity.
Amazingly, a huge number of website owners still don’t use tracking. Without measuring your performance you are missing out on key opportunities and potential revenue. Website tracking built specifically into your website design puts you in full control. Combined with web analytics, you can have real-time information at your fingertips to get the most from your website in terms of both performance and conversions.
An important element of Mango Studio’s website design and build service includes the setup of website analytics, an essential tool to measure the performance of your website from the very beginning. Our performance monitoring tools gives you the ability to measure, analyse and report on the performance of your website. With this information you are able to fully understand how users interact with your site, maximise your budget and make decisions regarding how to use your site.
Whether you decide to implement an SEO strategy, an instant PPC campaign or external advertising and marketing, our tools will track the success. Our key integration of Google Analytics ensures real-time website statistics allowing you to track visitors from all referrers, including search engines, display advertising, pay-per-click networks, email marketing and digital collateral such as links within PDF documents. The tool also Integrates with AdWords, users can review online campaigns by tracking landing page quality and conversions.
Let’s talk about how we can make performance tracking work for your business.