A Promotional info graphic animation for audio-visual project the "Art Aid Project". A step by step graphic narrative to how the project works in a contemporary and minimal graphic style, made up of motion graphics / diagrams and typography. Directed / designed / animated by Graham Smith.
Animation in marketing and advertising is in a class by itself, as a communications medium. Using animation in your corporate video has its own unique attributes that no other marketing medium can match. Animation, especially 3D animation is a great way to show a quick visual summary of even the most complex product idea. As [...]